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The Entertainment
Marketing Revolution
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The Entertainment
Marketing
Revolution
Bringing the Moguls, the Media,
and the Magic to the World
Al Lieberman
with Patricia Esgate
An Imprint of Pearson Eduction
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Production supervisor:
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Bryan Gambrel
Composition:
Wil Mara
©2002 by Financial Times Prentice Hall
An imprint of Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
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ISBN 0-13-029350-4
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