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The Entertainment
Marketing Revolution
In an increasingly competitive world, it is quality
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The Entertainment
Marketing
Revolution
Bringing the Moguls, the Media,
and the Magic to the World
Al Lieberman
with Patricia Esgate
An Imprint of Pearson Eduction
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CIP data available
Production supervisor:
Wil Mara
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Interior design:
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Acquisitions editor:
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Editorial assistant:
Allyson Kloss
Marketing manager:
Bryan Gambrel
Composition:
Wil Mara
©2002 by Financial Times Prentice Hall
An imprint of Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
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Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
ISBN 0-13-029350-4
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