[ Pobierz całość w formacie PDF ]
Global Public Relations
This innovative text provides a structured and practical framework for understanding the com-
plexities of contemporary public relations. It is an instructional book that guides the reader through
the challenges of communication and problem-solving across a range of organizations and cross-
cultural settings.
Written in a straightforward, lively style, the book covers:
■
foundational theories, and factors that shape the discipline;
■
communication across cultures;
■
trends affecting the public relations profession throughout the world.
Incorporating case studies and commentary to illustrate key principles and stimulate discussion,
the book also highlights the different approaches professionals must consider in different contexts,
from communicating with employees to liaising with external bodies such as government agencies
or the media.
Offering a truly global perspective on the subject,
Global Public Relations
is essential reading
for any student or practitioner interested in public relations excellence in a global setting.
Alan R. Freitag
is Associate Department Chair in the Department of Communication Studies at
the University of North Carolina at Charlotte, USA.
Ashli Quesinberry Stokes
is Assistant Professor in the Department of Communication Studies at
the University of North Carolina at Charlotte, USA.
Global Public Relations
Spanning borders, spanning cultures
Alan R. Freitag and Ashli Quesinberry Stokes
First published 2009
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
270 Madison Ave, New York, NY 10016
Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2008.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
© 2009 Alan R. Freitag and Ashli Quesinberry Stokes
All rights reserved. No part of this book may be reprinted or reproduced or utilised in
any form or by any electronic, mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Global public relations : spanning borders, spanning cultures / edited by
Alan R. Freitag and Ashli Quesinberry Stokes.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-415-44814-7 (hardback) — ISBN 978-0-415-44815-4 (pbk.)
1. Public relations—Cross-cultural studies. 2. Intercultural communication.
3. Culture and globalization. I. Freitag, Alan. R. II. Stokes, Ashli Quesinberry.
HM1221.G56 2008
659.209—dc22
2008014022
ISBN 0-203-89018-3 Master e-book ISBN
ISBN10: 0-415-44814-X (hbk)
ISBN10: 0-415-44815-8 (pbk)
ISBN10: 0-203-89018-3 (ebk)
ISBN13: 978-0-415-44814-7 (hbk)
ISBN13: 978-0-415-44815-4 (pbk)
ISBN13: 978-0-203-89018-9 (ebk)
[ Pobierz całość w formacie PDF ]